By Paul East

When you come to write your book, you’ll soon discover that there’s a team of other people involved in the process. They’re all going to have something to say about your writing, and they’ll each have strong opinions. But they all have an essential role to...

By Beverley Glick

I wonder what goes through the mind of a mountaineer who decides to tackle Everest? After all, no matter how many climbers reach its peak, the ascent remains a potentially life-threatening endeavour, even with the help of highly experienced Sherpas.

Writing a business book is,...

It was about 8:30 pm on 29 August 2018, and most of my nearest and dearest business friends were around the table, having just eaten a wonderful meal in celebration of my 60^th Birthday. I stood up and to those friends, I committed to doing more research around my work and, ‘over the next...

I have always been very interested in observing people and their behaviour, even down to studying their body language. It is what got me interested in marketing in my early career. I wanted to understand how and why people were motivated to buy different brands. Over the years, as I studied...

A close friend has lacked confidence most of her life. If she had to speak up in meetings, she would get so anxious that her voice trembled as she spoke. On one occasion she was so fearful that she had a panic attack and had to leave the meeting. Fast forward two years, she is calmer and more...

Some people have always known they’d write a book; others have no desire to, or they know with just as much certainty that they never will. And then there’s a middle gang – those who are drawn to the idea but question whether they’ve got it in them.

Until I wrote How to be...

‘Why should I read it?’

Either consciously or subconsciously, this critical question is one that every prospective reader will ask themselves about your book at some point. And if you can’t answer it about the book you want to write, then making your prospective readers spend...

8 great ways to maintain your marketing momentum.

A lot of effort often goes into promoting a book when it’s first published. And whilst publishers are great at publishing, they’re not always big on marketing and rarely there for the long haul when it comes to promotion.

So, as the...

Why you shouldn’t be writing a bestselling business book

In my life as a publisher of books to support businesses, I have lost count of the number of times someone has said to me, ‘How do I get my book to be an Amazon bestseller?’ Or ‘How do I get on to the New York Times...

All of these incredible books are already helping their awesome authors build and promote their brand, business and professional profile. 

Maybe one of these will inspire you to start a book project of your own. If so, why not get in touch with us at The Right Book Company? You can...