The Right Book Company Blog

For the right book, you need the right team

publishing Jul 21, 2022

By Paul East

When you come to write your book, you’ll soon discover that there’s a team of other people involved in the process. They’re all going to have something to say about your writing, and they’ll each have strong opinions. But they all have an essential role to...

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Why you need a guide to help you write your business book

By Beverley Glick

I wonder what goes through the mind of a mountaineer who decides to tackle Everest? After all, no matter how many climbers reach its peak, the ascent remains a potentially life-threatening endeavour, even with the help of highly experienced Sherpas.

Writing a business book is,...

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My journey to Mastery - by William Buist

author stories publishing Feb 14, 2022

It was about 8:30 pm on 29 August 2018, and most of my nearest and dearest business friends were around the table, having just eaten a wonderful meal in celebration of my 60th Birthday. I stood up and to those friends, I committed to doing more research around my work and, ‘over the next...

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Helping family and business work well together - by Paul Keogh

author stories Feb 03, 2022

I have always been very interested in observing people and their behaviour, even down to studying their body language. It is what got me interested in marketing in my early career. I wanted to understand how and why people were motivated to buy different brands. Over the years, as I studied...

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Discover and unlock your Three Companions: courage, compassion and wisdom - by Dr Joan van den Brink

A close friend has lacked confidence most of her life. If she had to speak up in meetings, she would get so anxious that her voice trembled as she spoke. On one occasion she was so fearful that she had a panic attack and had to leave the meeting. Fast forward two years, she is calmer and more...

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Me, my book and how to be a people person - by Lara Cullen

Some people have always known they’d write a book; others have no desire to, or they know with just as much certainty that they never will. And then there’s a middle gang – those who are drawn to the idea but question whether they’ve got it in them.

Until I wrote How to be...

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The truth about book positioning and why you can't ignore it.

marketing publishing Nov 26, 2021
The Right Book Company
The truth about book positioning and why you can't ignore it.
6:48
 

‘Why should I read it?’

Either consciously or subconsciously, this critical question is one that every prospective reader will ask themselves about your book at some point. And if you can’t answer it about the book you want to write, then making your prospective readers spend...

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8 smart ways to maintain momentum after your book is published

8 great ways to maintain your marketing momentum.

A lot of effort often goes into promoting a book when it’s first published. And whilst publishers are great at publishing, they’re not always big on marketing and rarely there for the long haul when it comes to promotion.

So, as the...

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Why you shouldn't be writing a bestselling business book.

Why you shouldn’t be writing a bestselling business book

In my life as a publisher of books to support businesses, I have lost count of the number of times someone has said to me, ‘How do I get my book to be an Amazon bestseller?’ Or ‘How do I get on to the New York Times...

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Books that mean business - check out our latest titles!

publishing Aug 03, 2021

All of these incredible books are already helping their awesome authors build and promote their brand, business and professional profile. 

Maybe one of these will inspire you to start a book project of your own. If so, why not get in touch with us at The Right Book Company? You can...

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